[ 01 ] overview
Company
DaVita Healthcare
Role
Design & Product strategy
Team
Product Dir. PM, iOS & Android devs
Timeline
2022 — 2024
Platform
iOS & Android application
[ 02 ] The Challenge
OneView Mobile, 2022
Across its lifetime, most of DaVita’s design attention wwas funneled into the desktop experience—leaving the mobile version outdated, inaccessible, and misaligned with physician workflows.
Despite steady usage from clinicians in the field, the app lacked a coherent user interface, suffered from accessibility issues, and failed to reflect the clinical realities of physicians on the go.
Misaligned Workflows
Users expecting to continue as they had on desktop or tablet were surprised to learn the workflows didn't align across devices.
Inconsistent UI
Components built prior to joining the team lacked consistency across screens, contributing to both workflow & accessibility shortcomings.
Accessibility Issues
The app's primary green & grey color scheme deviated from OneView branding while degrading its accessibility across the interface.
[ 03 ] The Vision
Reframing mobile
Setting out to reshape how the team viewed OneView Mobile, I made the case that it didn't need to replicate desktop to be successful. Instead, it needed to harness the inherent strengths of mobile devices:
delivering patient insights on the move
supporting quick chart updates
integrating with clinicians’ daily routines
Designing beyond my formal assignments, I embarked on strategically restructuring critical workflows, creating visual redesigns, and crafting cohesive narratives to gain momentum.
The storytelling spark
At DaVita’s Celebrate and Grow conference, our CEO told a story about helping his parents travel from Mexico to Denver—their "Day of the Flight." The story stuck with me because he highlighted a journey filled with emotional complexity & dozens of digital moments.
Traveling home to New York, I studied the digital journey of boarding passes, live alerts, & nudges that drove real-world actions. Like me, I realized Physicians have "Day of the Flight" moments every day.
From inspiration to strategy
Once home & with a clear purpose, I knew a notification strategy could be a game changer for the app. My goal was to reduce friction and surface the right information at the right time—within the app and throughout a physician’s day.
Design strategy to bring inspiration to life
Step 1
Discovery
Evaluated existing notification architecture
Step 2
Use Cases
Focusing on the lock screen, to ease app entrance.
Step 3
Dedicated Space
Designing a notification specific page.
Step 4
Advocating
Leveraging discovery & design across the organization.
Going from discovery & theory to design, I followed up with stakeholders on the concepts that went from notification to in-center data, to a dedicated notification page.
Because I was designing outside of my regular assignments, it was critical to bring along stakeholders as I worked through the concepts.
Lock Screen Alerts Passive, active, and time-sensitive notifications allowing one tap application access
Live Treatment Tracker Real-time patient & dialysis updates delivered natively to the user’s device
In App Notification Center A dedicated hub for reviewing, prioritizing, & acting on updates
[ 04 ] The Solution
Multi-year roadmap
What began as a reframing exercise became a multi-year roadmap. My concepts were adopted as the team’s top design priority across four consecutive quarters.
Even after moving on to other high-impact work, many of my proposals—including the notification strategy and visual overhaul—continue to ship today.
Realigned Workflows
Enabled users to continue workflows aligned with the desktop and tablet web views, creating efficiencies across devices.
Modern & Scalable UI
Modified the design system to bring the component, the page, and a few workflow levels into a consistently modern state.
Accessible & Branded
Head to toe reshaping of the visual design system more closely aligned with the OneView brand while updating the app stores' presence.
Solution Quickview
[ 05 ] Results & business impact
Shipping since 2023
While the team collects NPS scores regularly, the app’ score ascended from 10 before eclipsing 50, a clear signal that users saw the app as a valuable tool in their daily care delivery.
Although I’ve moved to other high-priority work within the business, many of the concepts I initiated, including notifications and accessibility improvements, continue to evolve & ship, shaping the future of OneView Mobile.
NPS score
From near-detractor to advocacy among physicians
Top design priority
Concepts adopted as the team’s leading priority consecutively
Still shipping
Notifications, accessibility, and workflow alignment keep evolving
[ 06 ] Takeaways
Carrying it forward
[ 01 ]
[ 02 ]
[ 03 ]
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